Funded by Essex County Council and the Ambitious Essex Growth Hub, the business support is a fully funded programme delivered by Smarter Society to help Essex high street businesses adapt to changing economic conditions, shifting consumer expectations and the growing need for stronger digital visibility.

Through targeted mentoring, digital guidance and focused investment, the programme provided practical support shaped around the realities of high street trading, helping Essex businesses build resilience, improve sustainability and contribute to more vibrant, community-focused high streets.

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Programme

Ambitious Essex High Street Business Support

Target audience

High Street Business Support, Programme Delivery

250+

Businesses engaged and registered for support with the Growth Hub

80%

Of Businesses receiving support that helps them overcome one or more Business Growth Barrier

90%

Satisfaction rating from Businesses engaged with

The Challenge

High street businesses across Essex are operating in a difficult and fast-changing trading environment. Rising costs, reduced footfall, changing customer habits and increased competition from online retail mean many local businesses are having to work harder to remain visible, profitable and relevant within their communities.

For Essex County Council and the Ambitious Essex Growth Hub, the challenge was to reach businesses that do not always engage with traditional support channels, then provide practical help that reflected the realities of high street trading. Essex businesses needed support that was accessible, local and commercially useful, helping them strengthen their digital presence, attract customers, improve resilience and continue contributing to vibrant, sustainable town centres.

Our Support

Our support was designed to provide practical, targeted support that met businesses where they were. Funded by Essex County Council and the Ambitious Essex Growth Hub, the programme focused on helping high street business owners engage with the Growth Hub as well as respond to changing customer behaviour, improve their digital confidence and strengthen their long-term resilience.

Support was shaped around the real challenges facing Essex high street businesses, with in-store visits, accessible guidance and tailored mentoring to helping them become more visible, adaptable and commercially confident. By focusing on the needs of local businesses and the communities they serve, the programme supported more sustainable, vibrant and future-ready high streets across Essex.

Innovating Business Support

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