Helping to make measurable and long lasting impact
1500
businesses engaged with the business support programme
280%
Increase in the number of applications to join the programme
99%
participant satisfaction – independently measured
The Challenge
West Kent’s business community was diverse but fragmented — spanning rural micro-enterprises, high-street independents, and growing SMEs.
Our challenge was to create a unifying identity and build consistent engagement across three local authority areas, while ensuring that activity directly benefited businesses on the ground.
The programme needed to combine visible local presence with strategic impact, supporting recovery, growth, and innovation within the available budget.
Our Approach
Smarter Society worked closely with the Invest West Kent to design and deliver a cohesive programme centred on community, visibility, and collaboration.
Key elements included:
- Brand Development – Creating the West Kent Business identity
- Social Media & Engagement Strategy
- Grant Programmes
- Events Programme – Delivering the West Kent Expo
Results
- 1,500+ businesses engaged across West Kent
- Established the West Kent Business brand
- Improved collaboration between councils and local business networks
