CASE STUDY

Visitor Economy: Visit Kent

Programme: Experience (ERDF Funded)
Services: Mentoring and Consultancy
Businesses Supported: 125

Project Experience

EXPERIENCE is a project to support businesses in Kent to help develop the experiential Tourism economy. Tourists are changing – making travel decisions based on the experiences available. The programme will help 125 businesses to develop tourist experiences and give Kent a huge offer to communicate out to tourists; both in the UK and abroad.

start up business support

How we worked together

  • Programme management of all business support activity
  • Expert mentoring delivered to 125 businesses focusing on Experiential Tourism product development
  • Areas covered include digital marketing, online booking, pricing operations and finance
  • Development of a database on businesses that supported all reporting, funding applications and future marketing
  • Consultancy to design a bespoke peer networking service including materials and training Visit Kent staff

Outcomes

  • Project delivered on time
  • Over 200 Tourist experiences created
  • 97% of participants satisfied or very satisfied with the mentoring services
  • New Peer Networking developed to encourage networking alongside wider collaboration – Peer Ecosystems

Feedback

“The Smarter Society team developed a fantastic mentoring and consultancy offer for Visit Kent. Since the start of the Experience project in 2020, Smarter Society has been responsive, innovative and delivered a very large programme of activity with excellent results. The feedback we have received from the businesses has been impressive and we are delighted with the results.”

Low Carbon Mentoring

Start-Up Business Training

Visitor Economy

Pre-start up for BAME Women

Youth Programme

Grant Administration