Start-up business training: Delivering the best

Start-up business training: Delivering the best

by Nov 12, 2019post training support, small business support, start-up training, Uncategorized

What is the best approach when delivering start up business training?

Give your attendees a hands on course which can take them through what they need to set up a business. The course provision should focus on bite-sized chunks and most definitely not be death by powerpoint! The aim of the course is to quickly get to the nub of why they should set up their own business. It also covers the benefits of being self employed. The course should be designed so that the attendees are able to set up their business while on the course. You want to give them enough take away information that will help them with activities such as marketing, sales and the administrative side of running a business. 


Exude enthusiasm!

A course delivered by enthusiastic experienced entrepreneurs, will be more enjoyable for participants. They are also more likely to absorb that enthusiasm into setting up their own business. Yes, there may be challenges when you run a business but there are also significant opportunities. Reminding them that they can be responsible for decision-making as well as being in charge of something tangible. 


An enthusiastic trainer will make the course more memorable, which will help participants to retain the information that is being delivered. It should also be about trust. If the participants trust that the trainer knows what they are talking about and if they have a track record of supporting people to launch their own business and having run businesses themselves; then that makes them more credible. The last thing you need is a course provider who is just a qualified trainer. Having no track record of entrepreneurship or experience in having set up their own business to bring in an income will make the course less engaging. The likelihood is that you will have a lower success rate of businesses being launched throughout the course. You may also find that your participants are less likely to be engaged and you’ll find them begrudgingly sitting through the course.


What else do you need?

Deciding to launch and run your own business takes confidence. So it is important that a training course in starting up your own business has a focus on confidence, self belief. It also needs to give examples as to ‘ordinary’ people who have set up and run their own business. Many people will have the perception that it takes bucket-loads of money to set up a business and endless qualifications, but it doesn’t have to. So it is important to show participants case studies of start up businesses, where their ideas came from and how they managed to launch. 


What do you need to focus on?

How to sell

People who don’t have experience of selling may find this very tricky, or have an idea of a sales person that they don’t want to be.  So the course must include a focus on sales and elevator pitches; in other words, being able to sell the benefits of your business in 30 seconds. 


Marketing techniques, content and web design.

This is often another subject that people are not sure of, or get mixed up with sales. Or they think that it is big-budget activity. However it need not be and that is why it is important to include a section that focusses on this. The same goes for web design. There are platforms which have ready made templates for designing a website. It makes sense to give your participants the tools to launch their business with a website and show them how easy it is to set one up. There are free options available to get going with.


Social media

Include a module which covers social media. Social media is an easy way to reach a potential audience but knowing which platform customers might be on and the ways in which to target them on there, can be vital for the growth of a business. 



The course should focus on building participants confidence. This can be achieved by delivering a very practical course, with hands-on advice. Get them to believe that they can make a success of it and give them examples of many start-ups and small business relevant to their community. We also recommend supporting participants to work through what their business would be called, what it could be in (hobbies, skills etc), if they don’t already have an idea. 


Follow up support

Include follow up support as part of the course, the difficulties or support that a start-up may want is not always in the first few weeks, but months or later. Success rates of start-ups varies but with between 30-50% of businesses failing in the first 2 years, it is important to make support available over the first few years. 


If you are interested to see some of the councils that are leading the way in the start-up business support arena, then see our articles here. We cover in more detail about what start up businesses want here


Contact us for more

If you are considering running courses or setting up a support scheme for start-up businesses in your community, then get in contact today, to see how Smarter Society can help. Complete our form here or email


Latest News