About us
Managing Director
Geoff Baxter founded Smarter Society in 2017 to deliver grant administration and business support programmes. Geoff is a leading UK expert in Grant and Voucher scheme design and delivery. Prior to Smarter Society, Geoff was a Management Consultant specialising is Procurement and Supply chain. Geoff is a Fellow of the Chartered Institute of Procurement & Supply.
Email GeoffProject Operations Manager
Jen manages development and delivery of largescale grant and voucher schemes. Jen has worked across a wide variety of Government and Third sector clients. Prior to Smarter Society, Jen worked in social care..
Email JenSenior Project Administrator
Annastasia Ward came to Smarter Society with over twenty years of experience in local government. During that period she managed projects across a number of areas, gaining skills in service planning, development and customer support.
Email AnnastasiaSenior Consultant
With a background in Business Improvement and Business Management, Talia Zamora began working as a Business Strategy Coach in 2018. She has developed business improvement processes and tools for a number of different sectors and has strong experience in contract management.
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Richard Liverman has been supporting Smarter Society with programme delivery since 2020. He has huge experience in strategy, branding and digital solutions following his work with well-known brands across the UK.
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Rob Arnold began his career in the Financial Services, specialising in private client investment management, before diversifying into other sectors. He has extensive experience in developing concepts from scratch, managing multiple stakeholders and KPI reporting.
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Sam brings to Smarter Society her extensive experience of customer service. This along with her clear communications style, programme management skills and database knowledge have contributed to her successful delivery of grant programmes for local authorities.
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Brian Pinnell joined Smarter Society in 2022 to lead on account management. His retail management background along with his technical knowledge and experience in developing large scale training programmes have provided huge benefits in partnership building.
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Alex Ball has a strong background in web development with over 20 years of project experience. His key areas of interest and expertise are usability, engagement and sustainability as part of delivery of bespoke solutions.
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Vicki Thornhill developed her strong administrative and organisational skills across a number of sectors, including commerce, events and export. She currently uses these to resolve challenges, ensure data processes are streamlined and provide effect and efficient solutions.
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