Global tourism decision making is increasingly focused on an experiential offer. Smarter Society worked with Visit Kent to develop and deliver a programme supporting businesses to develop experiential tourism products.


Developing UK Tourism

Target audience

Destination Management Organisations, Tourism Management

Helping to make measurable and long lasting impact

20 million

new visitors for the Kent tourism industry

£200 million

Additional spending generated by the programme per annum


Increase visitor spending during off-season periods

Developing regional improvements in tourism by supporting local businesses

Smarter Society, working alongside Visit Kent, supported 165 businesses to develop experiential tourism products. The programme provided legal, financial, commercial and operational support for businesses to create products, that enabled a full regional offering that Visit Kent could utilise within its regional and national marketing programmes.

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Smarter Society have successfully delivered a huge programme of activity, which has resulted in a hugely successful tourism offer for the region.

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