Business Support: Regional Experiential Tourism Programme
Global tourism decision making is increasingly focused on an experiential offer. Smarter Society worked with Visit Kent to develop and deliver a programme supporting businesses to develop experiential tourism products.
Helping to make measurable and long lasting impact
new visitors for the Kent tourism industry
Additional spending generated by the programme per annum
Increase visitor spending during off-season periods
Developing regional improvements in tourism by supporting local businesses
Smarter Society, working alongside Visit Kent, supported 165 businesses to develop experiential tourism products. The programme provided legal, financial, commercial and operational support for businesses to create products, that enabled a full regional offering that Visit Kent could utilise within its regional and national marketing programmes.
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