20 million
new visitors for the Kent tourism industry
£200 million
Additional spending generated by the programme per annum
5%
Increase visitor spending during off-season periods
Smarter Society, working alongside Visit Kent, supported 165 businesses to develop experiential tourism products. The programme provided legal, financial, commercial and operational support for businesses to create products, that enabled a full regional offering that Visit Kent could utilise within its regional and national marketing programmes.
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Smarter Society have successfully delivered a huge programme of activity, which has resulted in a hugely successful tourism offer for the region.
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Hollie Coffey
Destination Development Director