Bridging the Gap Between Local Authorities and SMEs
Engaging small businesses remains a significant challenge for local authorities, with 80% of SMEs not currently interacting with council-led business support programmes. Our recent webinar, How to Connect with More Local Business Owners, explored how local authorities can build stronger relationships with their business communities through practical engagement strategies.
Expert Insights from:
- Andy Waring, Stubborn Edge / SmallBusiness.co.uk
- Tim Aker, Federation of Small Businesses
- Geoff Baxter, Smarter Society
Key Takeaways for Local Authorities
- Digital Engagement is Essential
- Business Networking Builds Trust & Long-Term Engagement – Small businesses thrive on networking and building strong relationships, which often lead to valuable partnerships and referrals. To be effective, engagement efforts must go beyond standard council communications and have a clear strategy for ongoing support.
- Grants are a Top Priority for SMEs – Data from SmallBusiness.co.uk revealed that small business grants were the most searched topic on the website in 2024.
- A New Low-Cost Digital Solution for Local Authorities – Smarter Society introduced a new system launching next month. These localised websites will provide general content and events delivering consistent business support without the need for heavy in-house development.
- Personal Relationships Matter – While digital platforms are essential, personalised engagement is just as important. Local authorities must to position themselves as the bridge between businesses and council services. A mix of webinars, in-person events, and direct outreach would significantly improve SME engagement. Localised websites and the social media presence of economic development officers are highly effective ways to connect with business owners.
The Way Forward
This discussion reinforced the need for local authorities to rethink their approach to SME engagement. By combining digital tools, strong branding, and direct relationship-building, councils can develop business support programmes that truly reach and benefit SMEs.
If your local authority is looking for effective ways to connect with and support business communities, get in touch.
