We use psychology to make SME mentoring more effective

Our approach to mentoring is different. We use psychology in order to make the process more effective for our participants and their businesses. When working with entrepreneurs, startups and established companies, our mentors look beyond what the business does. Our technique involves exploring how the individuals think, their understanding of their customers and how they overcome barriers to success.

We run large scale SME mentoring programmes

We run large scale mentoring programmes for customers who include Visit Kent, the London Borough of Hounslow and Optivo. Our experience and skills lie in engaging with and supporting entrepreneurs who do not use traditional support channels. By putting to work the delivery and mentoring model developed by our in-house Psychologist we are able to provide meaningful support to a large number of participants and capture valuable reporting data for the client.

Our Mentors


Hannah is a change and strategic management professional with work experience that encompasses financial forecasting, fund raising, business planning, marketing, change and project management and product development.

She has led complex projects, involving multiple stakeholders, focusing capacity planning and delivery, stakeholder engagement, research and evaluation, and people management.


Rich started out on Sainsbury’s marketing team and then became a key figure in the launch of gift cards in the UK, before moving into the world of the creative agency. He has worked in sales, marketing, and strategy for some of the world’s biggest brands such as Adidas, Reebok, Montblanc, Jack Daniel’s, Godiva Chocolate, Mondelez, Hershey, Unilever. This has created a depth of knowledge and experience in developing brands and executing marketing, sales, and strategic options.

He is a fully qualified CMI Coach and Mentor.


Nathan has a strong back in operations and marketing. This has given him expertise in applying a process-driven approach and is complemented by strong IT development skills.

He has now run his own business for more than 10 years. Prior to that he was the London based-Operations Director at one of the biggest in-store digital media agencies in Europe.

Nathan is an Affiliate Member of the CIM (Chartered Institute of Marketing).


Aynsley is a Marketer with a passion for the digital space and engaging content. Her experience varies from strategic and creative planning alongside implementation, analysis and PR management. 

Throughout her career, Aynsley has worked across many industries including finance, education, fine-dining, fashion, fitness and health care. In 2021, she founded Peach Creative, a heart-led marketing agency devoted to building brands that matter. 


Julie spent the first twelve years of her career in leadership positions within Boots UK. This gave her a wealth of diverse leadership experiences within the areas of healthcare, pharmacy services, retail, supply, logistics and warehousing. She also managed pharmacy professionals, managers and skilled teams.

In recent years, she has worked within Leadership Development, holding a postgraduate and accreditation in Business and Personal coaching with the International Coaching Federation (ICF). She is also a member of the National Council of Psychotherapists for her work in coaching. Julie now owns her own business with a keen focus on the wellbeing, personal effectiveness and personal development of business owners, and developing their businesses.


Linz is a heart-led creative with a passion for helping small businesses and soloists.

She is a former social media content creator, who now supports entrepreneurs, start-ups and companies through coaching and her WordPress web design business. Linz believes that this forms a complete package when it comes to getting people (and their businesses) online and noticed. Her work has a strong focus on creating unique content and discovering how to stand out from the crowd.

Linz is a natural problem solver and is full of ideas and looking for innovative ways to make a positive change in the business world.


Chris has over 35 years of frontline business experience, having owned and run an SME/family business in the highly competitive print and graphics industry.

During his business career, Chris has dealt with the many challenges faced by every business owner, including strategy, growth, sales and marketing, finance and personnel. He now uses his extensive business knowledge and experience to mentor and support both start-ups and businesses that are already trading.

Chris is a board director of the Association of Business Mentors (ABM) – the professional body for business mentors in the UK.


Talia is a business strategy coach with extensive experience in business improvement and business management, within the education sector and highways. This included work on strategic planning, marketing, training and lean six sigma.

Her passion for helping others succeed led her to work with ambitious entrepreneurs to empower them to grow, make a success of their business and achieve their goals to live the accomplished life they have been dreaming of!

Talia believes in maintaining a positive mindset, creating partnerships with a purpose and always striving for significant outcomes.


Tanya has over 25 years experience working for global matrix organisations including positions in sales, marketing, operations, and E-commerce, working both in the U.K and in the U.S.A.

With a wealth of people knowledge, team development and coaching, having led large teams through her years working at a senior leadership level with key inputs into the organisation’s business and people strategy.

In recent years, Tanya has set up her own coaching and training facilitation business. Her mission is  to help people to be confident in doing their best work. She is a qualified NLP Practitioner and Coach, holds a certificate in Systemic Team Coaching and is completing her ILM Level 7 qualification in Executive Coaching and Mentoring.


Marc is an experienced commercial director and business owner with over 25 years’ experience in the real world of business. He has launched, grown and acquired small businesses in property, events, music, and sport. 

He is passionate about supporting entrepreneurs, small business owners and helping start-ups realise their vision.  Whilst running and starting businesses is hard work, he believes there is fun to be had on the journey.

Marc holds a BA Hons degree in Business studies (major in Marketing) and is a qualified Practitioner of Business & Life Coaching L.C.D Dip.  Working in marketing for large organisations, like Birra Peroni and Grand Metropolitan Brewing, means he can combine big picture strategy with the reality of small business.


Sayeeda is a social entrepreneur with over 20 years of diverse experience and global network of stakeholders. Her executive leadership and consultancy combine creative problem-solving ability and an entrepreneurial spirit with strong commercial acumen to deliver results.

A proven ability to manage complex stakeholder relationships and motivate teams to deliver
tangible results. Sayeeda’s passion for women entrepreneurship, leadership, and financial
Independence for all women has changed many women’s lives. She has developed a series of
personal development and business start programs that achieve long-term sustainable
results for women entrepreneurs.

Sayeeda co-founded Shewise in 2015, with Salma, where they aim to improve the economic and social position of BAME Women.


Salma has a strong background in Business administration and Management.  She is a qualified Personal and Business development Coach, Mentor, and an Educational consultant.  She has over 25 years of experience in Finance, Operations, Human Resources, Property management and the catering industry.

She later diversified her career in the education sector, working in the capacity as a headteacher, educational consultant, school business management and was involved in various Local authorities Community initiatives.

Salma co-founded Shewise charity in 2015, as a commitment to improving the economic and social position of women and providing business support services to help BAME women to start and grow their own enterprises.

She is highly dedicated to reducing the barriers faced by individuals and communities by ensuring local services are in place to tackle social and economic exclusions.


Tim has over 30 years’ experience working for two of the world’s largest beverage alcohol companies: Seagram and Brown-Forman. He has held International senior General Management, Commercial and Marketing roles.  

When working as business mentor to help SMEs, his wealth of experience on how to build brands and businesses has proven to be a valuable asset. He enjoys helping with start-up, turnaround and scale up opportunities. Tim can help with all business challenges, but particularly enjoys working on sales and marketing topics.  

 He is an accredited Executive Coach and has a strong passion for helping people to grow and be the best they can be.  

Helping clients comply with rigorous funding requirements

Our approach always keeps in mind the project objectives outlined by the client. We understand the need for reporting data and other information to ensure that you are able to comply with the rigorous funding requirements for GLA, ERDF and the Share Prosperity fund. Due to our expertise in this area, we have a high industry response rate for data collection and as a result are able to support you with the information you need.